How To Choose The Best Mortgage Leads
Starting as a loan executive I purchased my leads in bulk, new and with a live transfer. I would get $100 of my hard earned cash and buy approximately fifty leads at $2 each. I understand that you receive what you pay for, and my mission was to close two at maximum, and at the very least one. Sometimes it worked and other times not. The issue was that I had the thought of working harder as a replacement for smarter.
Then I tried to purchase real time leads, or fresh leads. I would get that same $100 and get approximately three to five fresh leads including purchase leads and refinance leads. I would create a filter before hand: particular to state, type of loan, credit, ltv, loan amount and so on.
Automatically when a lead came in, corresponding to my filter, it would be sent straight to my email account, only about ten minutes old. I experienced victory with this approach.
One more type of lead I decided to try out was the live transfer lead. I believed this to be a wonderful idea to increase my methods. Usually I just sat at my table, anticipating for the lead corporation to transfer customers to me by phone. The problem was that there was no certainty that I was there to answer the phone.
If I go away from my desk the call would end up in my voice mailbox, or the possible customer would put the phone down. And once more I felt as if I was working harder instead of working smarter.
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